Who is LC?

That’s a very important question isn’t it?

My name is Lorenzo Cantera, I am a motion graphic artist and graphic designer from the always warm city of Tampa Bay, Florida. Growing up here does help me get used to the heat.

How It All Started…

Like most people in my generation, I lived and watch the raise (and maybe fall) of MTV, owned and played on the original Nintendo video game system for hours on ends during my early years and watching a few Wrestle Manias in the years after that. The ah-ha moment that got me looking art as my career ,or at least a my goal at the time, was when I think I was like 6 or 7 years old while watching MTV music videos. What caught my eye was that Dee-Lite (“Groove is in the Heart”) music video. I guess that’s when I wanted to know how green screen work as well as video editing. Since that moment, I kept my eyes on the light box we call television.

In the fall of 2002, I started going to the University of South Florida. I thought USF had the best options just in case I decided to change majors, almost did at one point. I almost switched to the graphic design program during my late sophomore year, I didn’t get into the program since my portfolio was pretty rough at the time and they only allowed 20 new students per year into the program. I decided learn graphic design on my own while continuing to learn various multimedia art styles during the rest of my college years and never looked back.

How’s it going thus far

In my junior or so year at USF, I got the opportunity to intern at the Tampa Bay Performing Arts Center. It wasn’t too stressful, I got to actually work on actual work that didn’t require me to get coffee or log hours of tape somewhere. It also gave me the time to learn about my skills and how to improve them in that environment. I still do some part-time work for them at this time.

I have also slowly started my freelancing career in late college by doing a few design jobs for my dj friends that needed a flyers for their gigs. It eventually turned in to a regular client every month since one of them decided to form a distribution company called Symphonic Distribution, that always needed some work done.

My first full-time gig was at a automotive car ad agency in summer of 2009 that a friend was working at that had a recent opening. I started as the part-time graphic guy, doing newspaper ad listings and designing the weekend ads for their clients. A few months later I became full-time and started working on TV commercials themselves soon after that.